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Built by an operator who got tired of being the bottleneck.
The professional firm automation market is broken. Consultants deliver decks. Freelancers ghost. Software sells you a tool that needs a full-time implementer. None of it ships. So I built the thing I wanted to hire, and got my life back in the process.
I fired myself from intake. Then I productized the method.
In 2022, my partner and I were 5 years into running a land-investment business doing six figures. And we were both major choke points on every deal. Nothing moved unless we touched it. It wasn't a tech problem; it was a handoff problem wearing a tech costume.
I didn't need another tool, I needed the work to happen without me, and the vendors I'd bought "solutions" from had no interest in that. A firm that runs without them is a firm that stops paying them.
So I removed myself, one workflow at a time. The business kept running. Then I took the method to my peer group and started finding the same leak everywhere.
Then the peer group started asking how.
I ran the method on a CPA friend's firm. Found $180K in billing evaporation. Ran it on a law firm partner's practice. Found $312K of intake leakage. Ran it on a dental office. Found $94K in no-show waste. Same method. Different verticals. Identical result: owners who didn't know they were leaking six figures, now had a number, a plan, and a working system.
Five principles we won't compromise on.
We say no to projects, vendors, and partnerships that violate any of these.
Dollarize the waste first.
No defensible number, no build.
Ship the system, not a deck.
Consultants get paid for documents. We get paid when the work starts happening without you in the room.
The craft is sacred.
We'll automate the repetitive busywork, not the judgement
Compliance first.
Built to your bar/board rules - ABA, AICPA, HIPAA, SEC.
You own the system,not us.
Every automation lives in your accounts, with your credentials, documented so anyone competent can maintain it.
We're explicit about fit.
- Law firms (solo to 25 attorneys)
- Accounting & CPA firms
- Financial advisors / RIAs
- Real estate teams & land investors
- Healthcare & dental practices
- Marketing agencies, MSPs, staffing firms, consulting firms ($1M–$20M)
- Veterinary & animal clinics
- Owner-operators where the founder or managing partner is still the bottleneck
- Firms burned before by consultants, Fiverr freelancers, or stalled Zapier builds
- Trades and field services (HVAC, plumbing, electrical, roofing, landscaping, construction, cleaning).
- Sub-$1M firms. The ops leak usually isn't big enough to justify our Engine fees.
- Firms over $20M typically need a full-time ops leader plus a systems integrator.
- Owners looking for SOPs and advice. We ship working systems. If you want a binder, you want a consultant.
- Firms that want software discounts. We're platform-agnostic. We don't resell anything.
- Projects that require skipping compliance review. Non-negotiable.
One operator, and the infrastructure to act like ten.
RunWell is operator-led. The AI infrastructure inside Claude Code and Claude Cowork is what makes that scale, without turning RunWell into a 40-person agency churning out the same mistakes everyone else is making.
Felicia Cristofaro
Engineer by trade. Former land investor and accidental operator. Built RunWell out of her own business's mistakes. Runs every diagnostic, owns every build. Has shipped production AI systems for two years, since before most agencies knew it was possible.
Want to see if we're a fit?
Start with the free Scorecard. If the number looks real, book an intro. If it doesn't, you haven't lost anything but three minutes.
Operational automation for professional firms that want the work to happen without the owner in the room.