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Built by an operator who got tired of being the bottleneck.
RunWell exists because the professional firm automation market is broken. Consultants deliver decks. Freelancers ghost. SaaS companies sell tools that need a full-time implementer. None of it ships. So I built the thing I wanted to hire.
I fired myself from intake. Then I productized the method.
In 2022, my partner and I were five years into running a land investment business doing seven figures a year. Somehow we were still the ones chasing title companies, pulling county records, sending contracts, and answering every "Is this still available?" text at 11 p.m.
I tried hiring a variety of people and personality types. I bought software. Nothing stuck. Most of the work still routed through my partner and me.
Out of both annoyance and obstinance, I started a deep dive into how I could remove myself as the bottleneck, using automations as the relief valve.
What I learned: the vendors I'd been buying from had no interest in my business running without them. Consultants billed hourly, so they built complexity. SaaS companies wanted me dependent on their dashboard. Freelancers built one-off Zaps and disappeared. Nobody was incentivized to ship a working system I could own.
So I built it all myself. Less than a year later, I'd fired myself from intake, from contracts, from marketing, from county research, from 80% of the operational work. Weekends came back. I could spend my evenings with my kids. The business kept growing.
Then the peer group started asking how.
I ran the method on a CPA friend's firm. Found $180K in billing evaporation. Ran it on a law firm partner's practice. Found $312K of intake leakage. Ran it on a dental office. Found $94K in no-show waste.
Same method. Different verticals. Same result: owners who didn't know they were leaking six figures, now had a number, a plan, and a working system.
I'm in the 1% of implementers actually shipping production AI.
Every "AI agency" pitch I've heard has turned out to be a chatbot with better marketing. This is the same thing a competent developer could have built in 2023. That isn't AI implementation.
I build inside Claude Code and Claude Cowork, Anthropic's agent-native development environment. It means the systems I ship can reason across your tools, read and act on your documents, follow multi-step workflows, and hand work off like a trained junior associate would. Not just move data between apps, do the actual work.
That changes what's possible to automate in a regulated firm, and it's why RunWell builds outperform the ones owners have been burned by. I've been living inside this infrastructure for over a year, long before most people had heard of it, and I've already made the mistakes so you don't have to.
RunWell is that method, productized. It's what I wish I could have hired three years ago.
Felicia Cristofaro, Founder
Five principles we won't compromise on.
We say no to projects, vendors, and partnerships that violate any of these. That's how we stay in business.
Dollarize the waste before you fix it.
No defensible number, no build. If you can't quantify what's broken, you can't scope the fix or judge the return. Every RunWell engagement starts with a number, yours, not an industry average.
Ship the system, not the deck.
Consultants get paid for documents. We get paid when the work starts happening without you in the room. If we leave you with a binder and no working automation, we haven't done the job.
The craft is sacred. The ops isn't.
We'll automate intake forms, approval routing, document chase, and billing reconciliation. We won't touch the legal judgment, the diagnosis, the client counsel, or the deal instinct. Some things shouldn't be automated, and we know the difference.
Compliance first. Always.
If a build creates risk against ABA, AICPA, HIPAA, SEC, FINRA, or state bar rules, we refuse it. We'd rather lose the deal than cost you a bar complaint, an audit, or a malpractice claim.
You own the system. Not us.
Every automation lives in your accounts, with your credentials, documented so anyone competent can maintain it. If you ever fire us, it's a clean goodbye. No hostage data, no locked-in platform.
We're explicit about fit.
The fastest way to earn trust with a $2M law-firm partner or a CPA managing partner is to be honest about who we're not right for. Here's the line.
- Law firms (solo to 25 attorneys) on Clio, MyCase, CARET, PracticePanther, Smokeball, Filevine
- Accounting & CPA firms on Karbon, Canopy, TaxDome, Financial Cents, QuickBooks, Xero
- Financial advisors / RIAs on Wealthbox, Redtail, Salesforce FSC, Orion
- Real estate teams & land investors on Follow Up Boss, Sierra, BoomTown, PropStream, DealMachine
- Healthcare & dental practices on Jane, Dentrix, SimplePractice, Practice Better, Open Dental
- Marketing agencies, MSPs, staffing firms, consulting firms doing $500K–$10M
- Owner-operators where the founder or managing partner is still the bottleneck
- Firms burned before by consultants, Fiverr freelancers, or stalled Zapier builds
- Trades and field services (HVAC, plumbing, electrical, roofing, landscaping, construction, cleaning).
- Sub-$1M firms. The ops leak usually isn't big enough to justify our Engine fees. Try Runwell OS at $97/mo.
- Firms over $20M typically need a full-time ops leader plus a systems integrator.
- Owners looking for SOPs and advice. We ship working systems. If you want a binder, you want a consultant.
- Firms that want software discounts. We're platform-agnostic. We don't resell anything.
- Projects that require skipping compliance review. Non-negotiable.
Average annual waste identified per diagnostic
To first automation live in a typical engagement
Regulated industries with compliance-reviewed playbooks
One operator, and the infrastructure to act like ten.
RunWell is operator-led. The person you meet on the intro call is the same person building your system, so nothing gets lost in a handoff to a junior. The AI infrastructure inside Claude Code and Claude Cowork is what makes that scale, without turning RunWell into a 40-person agency churning out the same mistakes everyone else is making.
Felicia Cristofaro
Former land investor and accidental operator. Built RunWell out of her own business's dogfood. Runs every diagnostic, owns every build, reviews every line of code that ships to a client's stack.
Want to see if we're a fit?
Start with the free Scorecard. If the number looks real, book an intro. If it doesn't, you haven't lost anything but three minutes.
Operational automation for professional firms that want the work to happen without the owner in the room.