Real estate team automation, done for you

Your next client already asked. Nobody answered.

Felicia Cristofaro

By Felicia Cristofaro, founder of RunWellUpdated October 2026

Website leads wait hours, open-house sign-ins never get a follow-up, and past clients drift. The free Blueprint shows which of these your team can automate, and what each is worth.

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About 1 to 3 hours, in as many sittings as you like. You’ll need exports from your CRM and transaction tools. Your answers stay private.

Every lead

  • Website inquiries
  • Open-house sign-ins
  • Past-client follow-up
  • Transaction paperwork
  • CRM updates
On this page
  1. Where leads slip
  2. What can be automated
  3. How to get started
  4. What it costs
  5. Has RunWell done this
  6. Why RunWell
  7. Questions

Where does a real estate team lose deals to slow follow-up?

In the gap between a lead raising a hand and an agent answering. A 2024 secret-shop study of more than 25 brokerages found 47% of online property inquiries got no human response, and the average reply took over eight hours.

Source: Mike DelPrete, secret-shop study, 2024

  1. Website leads that wait

    Inquiries land in an inbox or a CRM nobody is watching at that moment. The average response in the same study was 8 hours 17 minutes.

    Source: Mike DelPrete, secret-shop study, 2024

  2. Open-house sign-ins that go nowhere

    In 42% of the open houses shopped, the host never asked for contact details, and 62% of visitors heard nothing afterwards.

    Source: Mike DelPrete, secret-shop study, 2024

  3. Past clients who drift

    91% of buyers say they would use their agent again or recommend them, yet staying in touch is usually manual and the first thing to slip.

    Source: NAR Profile of Home Buyers and Sellers, 2025

What can a real estate team automate without losing the personal touch?

The routing, the reminders and the paperwork chase. New leads can be acknowledged and sent to the right agent instantly, open-house sign-ins can land in the CRM with a follow-up task, and transaction checklists can flag missing documents before closing. Pricing advice, negotiation and every client conversation stay with your agents.

81% of agents adopt technology to save time, yet only 46% use a CRM.

Source: NAR Technology Report, 2026

Detail of the lead record: a missing signed buyer agreement is held for broker review, not found at closing.
Off your plateThe routingLead acknowledgement, assignment to the right agent, and an alert if nobody claims it.
Done for youThe paperwork chaseDeal checklists that start when a transaction opens, flag missing documents like a signed buyer agreement, and assemble the file for broker review.
Stays humanThe judgmentPricing advice. Negotiation. The client conversation. The call only an agent can make. We never touch those.

Two records a deal checklist can watch for:

How does a small real estate team get started with automation?

Start with the free Blueprint, a guided intake about your team. You get a ranked list of what to automate, priced in hours and dollars. Then you book a free call to walk through it. Building anything is optional, and the Engine is billed hourly and quoted after that call.

Results arrive within 24 hours of submitting.

  1. Take the free Blueprint

    A guided intake about your team, in as many sittings as you like.

  2. Get your results in 24 hours

    A written report ranking what to automate, with hours and dollars for each.

  3. Walk through it on a free call

    Thirty minutes to an hour. No commitment to build, ever.

What does done-for-you automation for a real estate team cost?

The Blueprint is free. If you decide to build, the Engine is billed hourly and quoted after your results call, so you know what each build costs before you commit.

FreeThe BlueprintHourlyThe Engine
What you getA written report ranking what to automate, priced in hours and dollars.Done-for-you builds, billed hourly, quoted after your results call.
Next stepA free results call.Building anything is optional.
Start the Free BlueprintAsk About the Engine

Has RunWell done this for a real estate team?

Not yet for a brokerage, and we will not pretend otherwise. RunWell builds the same kind of systems for professional firms: intake routing, document chasing and follow-up. And Felicia runs a real estate investment operation, Compass Land USA, where a pricing check and a single reporting dashboard are live.

Why choose RunWell for real estate team automation?

RunWell builds working systems, not chatbots. The Blueprint quantifies waste using your own team’s data, and the people who find the problem also build the fix. Felicia Cristofaro runs RunWell: an engineer and operator who fired herself from intake and productized the method.

We doWe don’t
Build working systems that read your documents, reason across your tools and act.Sell chatbots or ChatGPT wrappers.
Price every task from your own team’s data.Hand you a binder of recommendations.
Have the people who find the problem build the fix.Give pricing or legal advice, or replace your agents’ client conversations.

Questions real estate team leads ask first

Do we need to switch CRMs?

No. The Blueprint starts from the tools you already use and shows what can connect to them.

Can automation handle buyer agreements and compliance records?

It can collect documents, send reminders and flag what is missing. Your agents and your broker still review and sign off on every file.

Is the Blueprint really free?

Yes. It costs you about 1 to 3 hours to complete, and you’ll need exports from your CRM and transaction tools. There is no charge and no obligation to build.

Who is RunWell for?

Owners of small professional services firms, including real estate teams and brokerages in Canada and the United States. If you want software to buy, this is not the right fit. If you want the work done, it is.

Find out how many leads your team is leaving unanswered.

Take the free Blueprint. Get your results in 24 hours.

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